Account-based marketing is a strategic targeting technique that uses data and technology to help attract, engage, convert, and measure progress with hyper-targeted prospects.
This ebook will teach you:
91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger
Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t
Companies using ABM experienced a 36% higher customer retention rates and 38% higher sales win rates