If you're going to spend thousands of dollars at an event, there needs to be a real return for you and your organization.Our newest ebook outlines some of the questions you should be asking yourself, including:
When you attend a conference, it allows you to engage with your industry and cultivate both your digital and organic communities. Learn the best reasons for conference attendance.
If a business decides not to attend a conference, where should it reallocate the funds? Is there a way to reach conference attendees without physically being there?